Head Customer Retention (65 views)

Delhi,India
May 9, 2017
We are looking for a Head of Retention Marketing who can create and manage promotions, programs and campaigns aimed at retaining, engaging and monetizing users across all our games.
 

Role:

This role involves actively utilizing Email, SEO,SEM,SMO and iterative data-driven techniques to achieve retention KPIs.

Responsibilities:

  • Working directly with the CMO, create a playbook for customer engagement and retention on web and mobile.

  • Understand how factors like cultural behaviour and marketplace dynamics impact engagement and retention and adapt loyalty tools to these realities.

  • Work with internal marketing team to plan campaigns that drive best practice for Email, SEO,SEM,SMO and analytics.

  • Analyse consumer data to drive insight on how to target effectively and retain customers at low cost.

  • Leverage a variety of digital approaches to communicate and engage with customers to engender loyalty and retention, including CRM, email marketing, loyalty schemes etc.

  • Develop regular reporting to track online marketing KPIs and build awareness of the digital marketing channel within the organisation.

  • Work with the Offline Marketing teams to help promote and track activities that cross over from offline to online or vice versa.

  • Work with the CRM, Social & PPC to drive retention, for example CRM activity aimed at targeting customers through website messaging, service e-mails etc.

  • Work with Marketing and Product teams to help develop the websites to improve the design, usability, content and customer experience.

Skills & Experience:

  • 4+ years in marketing SEO,SEM,SMO, analytics, email campaign strategy and execution, with specific experience managing an email/web/mobile marketing program from end-to-end (Ecommerce Preferred).

  • Experience with User Retention Tactics and Strategies on engagement and monetization.

  • Highly analytical with the ability to collate, analyse and present data and drive to clear insights to the business, and taking decisions to meet retention KPIs.

  • Understanding of CRM, email marketing & mobile marketing.

  • Experience using marketing analytics tools and metrics, such as CPA, visits, unique visits, conversion rates, latency, bounce rates etc.

  • Ability to work with various teams in a complex environment, ensuring timely delivery of multiple activities in the digital space.

  • Ability to effectively communicate and manage relationships with external suppliers, senior management and partners.

  • Excellent interpersonal and presentation skills.

You:

You are analytical at heart, intellectually curious, customer-centric and have strong experience in digital marketing, seeking a platform to demonstrate initiative and drive growth in a rapidly changing business and market.  Self aware and open-minded.  You like to roll up your sleeves and ‘get stuff done’ to help build a digital business.

Perks and Benefits:

  • Competitive Salaries + Quarterly Bonuses and Stock Options.

  • Flexible Leaves Program, with Full cover Life & Medical insurance.

  • Friday Massages, Nerf Blasters, Epic Parties, Frequent Offsites  & plenty of startup comedy.

  • Paid benefits for your Gym, Books, Tech Accessories & Continued Education.

  • One month’s salary bonus for those who quit smoking is just one of our many Health Benefits.

  • Opportunity to work with some of the brightest talent in the country.

  • Your choice of Macbooks, Windows Machines and HD Monitors.

  • No politics – No bullshit culture.

  • Freedom to voice your opinions & influence any product’s direction.

About Junglee Games: 

We are India’s leading Social, Casino and Sports Gaming company.

Founded in 2012 by a passionate group of Silicon Valley based entrepreneurs, and well funded by Silicon Valley VCs, Junglee Games is focused on changing the way people play Social & Skill games on Web and Mobile.  

Based out of our offices in South Delhi, Hong Kong and San Francisco, we’re a team who design and engineer amazing user experiences.  We’re building a world class gaming technology company, and we’re looking for equally passionate individuals to join our rockstar team.

Here’s some more information on us and our Games – http://goo.gl/8MHNjF 

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