Head Customer Retention (125 views)

May 9, 2017
We are looking for a Head of Retention Marketing who can create and manage promotions, programs and campaigns aimed at retaining, engaging and monetizing users across all our games.


This role involves actively utilizing Email, SEO,SEM,SMO and iterative data-driven techniques to achieve retention KPIs.


  • Working directly with the CMO, create a playbook for customer engagement and retention on web and mobile.

  • Understand how factors like cultural behaviour and marketplace dynamics impact engagement and retention and adapt loyalty tools to these realities.

  • Work with internal marketing team to plan campaigns that drive best practice for Email, SEO,SEM,SMO and analytics.

  • Analyse consumer data to drive insight on how to target effectively and retain customers at low cost.

  • Leverage a variety of digital approaches to communicate and engage with customers to engender loyalty and retention, including CRM, email marketing, loyalty schemes etc.

  • Develop regular reporting to track online marketing KPIs and build awareness of the digital marketing channel within the organisation.

  • Work with the Offline Marketing teams to help promote and track activities that cross over from offline to online or vice versa.

  • Work with the CRM, Social & PPC to drive retention, for example CRM activity aimed at targeting customers through website messaging, service e-mails etc.

  • Work with Marketing and Product teams to help develop the websites to improve the design, usability, content and customer experience.

Skills & Experience:

  • 4+ years in marketing SEO,SEM,SMO, analytics, email campaign strategy and execution, with specific experience managing an email/web/mobile marketing program from end-to-end (Ecommerce Preferred).

  • Experience with User Retention Tactics and Strategies on engagement and monetization.

  • Highly analytical with the ability to collate, analyse and present data and drive to clear insights to the business, and taking decisions to meet retention KPIs.

  • Understanding of CRM, email marketing & mobile marketing.

  • Experience using marketing analytics tools and metrics, such as CPA, visits, unique visits, conversion rates, latency, bounce rates etc.

  • Ability to work with various teams in a complex environment, ensuring timely delivery of multiple activities in the digital space.

  • Ability to effectively communicate and manage relationships with external suppliers, senior management and partners.

  • Excellent interpersonal and presentation skills.


You are analytical at heart, intellectually curious, customer-centric and have strong experience in digital marketing, seeking a platform to demonstrate initiative and drive growth in a rapidly changing business and market.  Self aware and open-minded.  You like to roll up your sleeves and ‘get stuff done’ to help build a digital business.

Perks and Benefits:

  • Competitive Salaries + Quarterly Bonuses and Stock Options.

  • Flexible Leaves Program, with Full cover Life & Medical insurance.

  • Friday Massages, Nerf Blasters, Epic Parties, Frequent Offsites  & plenty of startup comedy.

  • Paid benefits for your Gym, Books, Tech Accessories & Continued Education.

  • One month’s salary bonus for those who quit smoking is just one of our many Health Benefits.

  • Opportunity to work with some of the brightest talent in the country.

  • Your choice of Macbooks, Windows Machines and HD Monitors.

  • No politics – No bullshit culture.

  • Freedom to voice your opinions & influence any product’s direction.

About Junglee Games: 

We are India’s leading Social, Casino and Sports Gaming company.

Founded in 2012 by a passionate group of Silicon Valley based entrepreneurs, and well funded by Silicon Valley VCs, Junglee Games is focused on changing the way people play Social & Skill games on Web and Mobile.  

Based out of our offices in South Delhi, Hong Kong and San Francisco, we’re a team who design and engineer amazing user experiences.  We’re building a world class gaming technology company, and we’re looking for equally passionate individuals to join our rockstar team.

Here’s some more information on us and our Games – http://goo.gl/8MHNjF